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Celebrating 50 Years of Stories

Trollbeads Club Members

This year, Trollbeads celebrates 50 years since its first bead. What began in 1976 as a simple silver bead with a unique hole design has become a global design icon. Today, Trollbeads is recognised as the original beads-on-bracelet brand, where jewellery becomes storytelling and every bead holds meaning. This anniversary honours five decades of creativity, craftsmanship, personal expression, and the many stories customers have carried in their jewellery.
Every story has a bead.

NEW CLUB-EXCLUSIVE BEAD
A new story begins 🧡

Discover Lines of Time, a Club-exclusive bead where delicate lines come together to tell a story shaped by moments, movement, and meaning. ✨

A beautiful reminder that every step you take becomes part of who you are.

Club Trio Available >

Create your own
CLUB Jubilee Bracelet 💫

This year, we’re celebrating in a very special way. Six exclusive Club-only beads will be released one by one during the year, giving you the chance to build your own Jubilee bracelet. You can collect them all or choose the ones that speak to you the most — and naturally, they’re designed to shine beautifully on the Lucky Knot Bracelet.

A year of surprises, a bracelet full of meaning. Enjoy the journey!

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