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Celebrating 50 Years of Stories

Trollbeads Club Members

This year, Trollbeads celebrates 50 years since its first bead. What began in 1976 as a simple silver bead with a unique hole design has become a global design icon. Today, Trollbeads is recognised as the original beads-on-bracelet brand, where jewellery becomes storytelling and every bead holds meaning. This anniversary honours five decades of creativity, craftsmanship, personal expression, and the many stories customers have carried in their jewellery.
Every story has a bead.

New Club Exclusives ✨
Stay Grounded. Dream Beyond.

Meet Skybound, a celebration of dreams, curiosity and endless possibilities, and Hematite Tassel, a little reminder to stay strong, find your balance and let your light shine.

Two meaningful designs, each with its own story. Which one speaks to you?

Trollbeads Club Event
Winter Mystery Box

It's time for another Mystery Box Event! We've curated 50 Winter-themed Boxes with an amazing selection you don't want to miss!

You have a chance to receive:

  • Holiday & Winter themed beads ❄️
  • Christmas Uniques 🎄
  • Celestial Wishes Bracelet 🌟
  • ...and so much more!

A special surprise from Italy 💕

A little piece of Italy has arrived in the Trollbeads Club.

Meet two exclusive sterling silver designs: Heart within a Heart and Angel Clasp. Symbols of love, connection and protection, made to add a meaningful touch to your bracelet.

You can also discover them together in a special bracelet created exclusively for Club members.

Create your own
CLUB Jubilee Bracelet 💫

This year, we’re celebrating in a very special way. Six exclusive Club-only beads will be released one by one during the year, giving you the chance to build your own Jubilee bracelet. You can collect them all or choose the ones that speak to you the most — and naturally, they’re designed to shine beautifully on the Lucky Knot Bracelet.

A year of surprises, a bracelet full of meaning. Enjoy the journey!

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